They are looking to raise money to further their essential work and spur their highly effective offbeat and game-changing antics. We were thinking… what can we do to help this group keep moving forward?

Our answer is this: Kindle Project is matching every dollar raised up to $75,000 before December 31, 2013.

We know how effective, unique and important their work is, but we also know that they need more funds than we can provide to do this work. By us committing to this match grant we are effectively bringing all Yes Lab and Yes Men supporters into the funding relationship with us. We are committing together.

Sounds a little too relationship-y maybe? A touch too hands holding hands for a funder? Well, it is, and that’s how we like it. At Kindle we believe strongly in giving beyond the money and as an organization we believe in moving beyond a transactional funder/grantee relationship. It is a commitment, and since the Yes Lab became a grantee of ours five years ago, at a time when Kindle was still relatively new and the Yes Lab had no major funders to date, we took risks on each other and have been learning and growing ever since.

Because of this relationship we know that now is the right time to help this organization push their fundraising further, and we are inviting you to do that with us. Knowing that generosity often begets more generosity we encourage you to give what you can, (remember dollar for dollar–which means every dollar counts).

Share this campaign with your friends and networks. Hands holding hands – and proud of it.